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CONTENT DISTRIBUTION / CONTENT ENGINE

Hundreds of thousands of views. One repeatable content pipeline.

The edit was never the whole job. Finding the source, choosing the moment, reviewing the result, and getting it out all needed to work together. I connected those steps into one repeatable system.

100Ksclip views
9source channels
INSIDE THE LOOP / 01

Find

Identify relevant sources and rank the moments worth working with.

Explore the workflow.

01

The work behind the views

I built the handoffs around the edit: source discovery, clip selection, review, branding, and delivery. That made content production a repeatable process instead of a fresh project every time.

02

Automate the repetitive parts

The system prepares the material. Human judgment decides what earns a place in the queue. The result is more time spent on the content and less time moving files between tools.

Measurement notes

Campaign reach is reported by Ben. Workflow counts describe the configured system.

clip views: Reported reach from the clipping campaign.

source channels: Monitored by the content workflow.

KEEP EXPLORING

CREATIVE RESEARCH

390+ clips informing the next campaign ↗

CAMPAIGN TESTING

Four ad concepts. One live test. ↗